Advanced air conditioning throughout the world: STULZ expands into the Far East
IT cooling equipment company enters important markets in South-east Asia with two new air conditioning production facilities - headcount in Hamburg headquarters increases
STULZ GmbH, headquartered in Hamburg, is set for global expansion. This owner-managed company, successfully established in the marketplace for more than 30 years and with production facilities in Germany, Italy and the USA, has founded two new companies – in India and China respectively. The new factories will establish an important foundation in each of the national markets.
Hamburg, April 2006. “The two new production facilities in India and China put us in a very good position internationally” points out Kurt J. Plötner, Products Sales Director at STULZ. With these, the company extends its presence in the increasingly important South-east Asian marketplace, and improves its international performance. STULZ is now represented across the globe in 85 countries through subsidiaries, affiliates and sales partners. "Further internationalisation of production has also had a positive employment effect on the mother company in Hamburg” explains Ulrich Werenicz, Subsidiaries and Affiliates Director at STULZ. The company is already stimulating employment; in the last 12 months, the number of employees in the Hamburg production facility has risen by 13 percent.
Mumbai and Shanghai – two new production facilities in markets of the future
In India, the company entered into a joint venture with majority shareholding on the 1st of April 2006. STULZ-CHSPL (INDIA) Pvt. Ltd., which produces for the Indian market, will initially remain in its existing factory in Damman. In the middle of the year it will relocate to a new factory in New Mumbai, close to Mumbai, India’s business metropolis. STULZ believes that the personnel headcount will quickly rise to 120 in the new factory. In China, STULZ has been represented since 1986 by a sales and service partner. Currently, this business sector alone employs a workforce of 150. An entirely-owned production daughter company has been delivering units for the Chinese market since 1st of January 2006. In the Shanghai factory, 25 employees are currently engaged in the start-up phase of production. The new factories in China and India are an important step in consolidating global presence and increasing proximity to the customer in the precision air conditioning segment. Further product segments may follow: “It is entirely possible that we will follow on with other product groups to further grow the development potential in these new markets” explains Mr Werenicz, the Affiliates Director.
Precision air conditioning solutions for national IT markets
Production at the new facilities is oriented to serving the respective national markets. Only precision air conditioning units that are adapted to fit the regional needs of each country are produced there. These units are used for air conditioning of IT and EDP applications. Supply to the national circle of customers in India and China concentrates on IT-intensive sectors such as software houses, banks, insurance companies, financial services, telecommunication industry and call-centre operators.
Service and reliability: The worldwide hallmark of STULZ
In the international markets, STULZ traditionally operates closely with exclusive sales partners, who are at home in the market and the culture. This air conditioning company chooses its long-term partners according to rigorous selection criteria. “Entering into international business relationships without having become familiar with the associated mentality is unthinkable for us” explains Mr Werenicz. “For wide ranging cooperation, and in particular for a real partnership, mutual trust is absolutely basic prerequisite.” Not the least because the service pledges of the STULZ brand apply throughout the world – sales partners must comply. “We offer reliable and first-class customer service throughout the world” adds Mr Plötner. STULZ is a manufacturer that offers one of the most comprehensive product ranges. Our claim of not being just a product seller but an innovative supplier of solutions applies equally well to our international partners.“
STULZ for efficient datacentre cooling
STULZ has offered expertise in air conditioning solutions for more than 30 years. It has an international network of air conditioning equipment specialists available, comprising a total of 1100 employees in Germany and ten subsidiaries in France, India, Italy, the United Kingdom, the Netherlands, Poland, Spain, China, Australia and the USA. Worldwide, STULZ cooperates with partner companies in a further 75 countries. Production locations are Germany, Italy and the USA as well as China (since January 2006) and India (since April 2006). In 2005, the air conditioning business division had a turnover of 200 million Euro. The STULZ Group employs a worldwide workforce of over 3000.
